We’ve all been there – staring at a blank screen, trying to come up with the perfect words for our Google Ads. It’s not easy to write ads that grab attention and get clicks. But what if there was a way to make the process easier?
That’s where Google Ads copywriting software comes in. These tools use AI to help create compelling ad copy that converts. We’ll take a look at some of the best options out there to boost your PPC campaigns. From generating multiple ad variations to predicting how well your ads will perform, these software solutions can give your Google Ads a serious upgrade.
1) AdCreative.ai
We’ve found a real gem in the world of Google Ads copywriting software. AdCreative.ai is a powerhouse that goes beyond just writing ad copy. It’s like having a whole team of creative experts at your fingertips.
This tool uses AI to whip up amazing ad creatives, texts, and headlines. It even tackles social posts and video ads. Pretty cool, right?
What sets AdCreative.ai apart is its data-driven approach. It doesn’t just guess what might work. Instead, it uses real data to create ads that are more likely to convert.
We love how it covers all the bases. Whether you’re running ads on Meta, Instagram, LinkedIn, or Google, AdCreative.ai has got you covered. It even handles different languages for international campaigns.
One of the best parts? It makes A/B testing a breeze. You can quickly generate multiple designs and see which ones perform best. This saves a ton of time and guesswork.
The platform claims to boost conversion rates by up to 14 times. While that sounds impressive, we’d say it’s best to test it out yourself and see what results you get
2) WordStream Advisor
WordStream Advisor is a handy tool for Google Ads copywriting. We love how it makes our lives easier when creating ad campaigns.
This software helps us manage our Google Ads accounts more efficiently. It gives us tips on how to improve our ad copy and make it more effective.
One cool feature is the 20-Minute Work Week. It suggests quick actions we can take to boost our ad performance. This saves us time and helps us focus on what’s important.
We also dig the QueryStream feature. It shows us which search terms are triggering our ads. This helps us refine our keyword strategy and write better ad copy.
The software includes a Google Ads Performance Grader too. It compares our campaigns to industry benchmarks and gives us a score. This helps us see where we need to improve.
WordStream Advisor isn’t just for Google Ads. We can use it for Bing Ads and Facebook Ads too. This makes it a versatile tool for our digital marketing needs.
3) Optmyzr
Optmyzr is a cool tool for managing Google Ads campaigns. We like how it makes our job easier with its automation and optimization features.
This software was created by a former Google Ads employee. That gives us confidence in its ability to handle our PPC needs effectively.
Optmyzr offers a Rule Engine and Account Dashboard. These help us keep track of our campaigns and make quick changes when needed.
We find the Budget Pacing feature really useful. It helps us make sure we’re not overspending on our ads.
The platform works with different types of Google Ads, including Search, Shopping, Display, and Video. We can even use it with Smart Bidding campaigns.
Optmyzr’s pricing starts at $208 per month with a 14-day trial. We think it’s worth checking out if you’re serious about improving your Google Ads performance.
One thing we love is how Optmyzr lets us integrate data from various sources. This includes Google Sheets, Analytics, and SA360
4) Unbounce
We love Unbounce’s Smart Copy tool for Google Ads copywriting. It’s an AI-powered assistant that can help us whip up catchy ad copy in no time.
Smart Copy offers over 45 templates to choose from. This means we can easily create different types of ad content to suit our needs.
One cool feature is that it works in 30+ languages. So if we’re targeting a global audience, we’re covered.
We find the Chrome extension super handy. It lets us generate content right on the page or app we’re using. No more switching between tabs!
The tool uses AI to create high-converting Google Ads quickly. We just input our company info, pick a template, and voila! We get tons of on-brand ad copy variations.
Smart Copy helps us craft attention-grabbing headlines and persuasive descriptions. It also suggests effective calls to action.
We can use it for more than just ads. It’s great for website content, blog posts, and other marketing materials too
5) Canva for Ads
We love Canva for its easy-to-use design tools, and now it’s a great option for creating Google Ads too. Canva’s free ad creator lets us make eye-catching ads for various platforms, including Google Ads.
With Canva, we can choose from tons of templates to get started quickly. It’s super simple to customize these templates with our own text, images, and brand colors.
One of the best things about Canva is how it helps us make ads that look good on different devices. This is really important for Google Ads, which can show up on computers, phones, and tablets.
We can also use Canva to make different versions of our ads easily. This lets us test different designs to see what works best for our Google Ads campaigns.
Another cool feature is that Canva gives us access to millions of stock photos and graphics. This means we don’t have to worry about finding images for our ads.
While Canva isn’t specifically made for Google Ads copywriting, it’s a great tool for creating the visual part of our ads. We can pair it with other copywriting tools to make awesome, complete Google Ads.
6) Adalysis
We’ve found Adalysis to be a top-notch tool for Google Ads copywriting. It’s designed to make ad management easier and more effective.
Adalysis shines when it comes to split testing ads. This feature helps us figure out which ad copy works best.
The software also offers bulk management capabilities. We can create new ad groups based on specific search queries, which is super helpful.
One cool thing about Adalysis is its ability to create campaigns quickly. We can use a single CSV file to populate thousands of ads with different values.
Adalysis is pretty user-friendly too. It’s fast to set up and easy to get the hang of. We appreciate that it gives us both high-level insights and the option to make detailed tweaks.
While it’s not the cheapest option out there, many users find Adalysis to be worth the investment. It’s especially great for managing multiple accounts at once.
7) Google Ads Editor
Google Ads Editor is a free tool that makes managing our Google ad campaigns a breeze. We can download it to our computer and work on our ads offline.
This nifty software lets us make changes to lots of ads at once. We can search and replace text, move things around, and even undo changes if we mess up.
One cool feature is the ability to view our edits in draft mode. This means we can see how things look before we actually post them to our campaigns.
We love that Google Ads Editor makes it easy to work with our team. We can export files for our coworkers to look over and suggest changes.
The tool is great for making quick edits across all our accounts. It’s a real time-saver when we need to update multiple campaigns fast.
Google Ads Editor is perfect for us when we want to create and tweak our ads without being online all the time. It’s a must-have for anyone serious about managing Google Ads campaigns.
8) Semrush PPC
Semrush offers a powerful PPC toolkit that can help boost our Google Ads campaigns. We love how it combines AI and Semrush data to improve our ad performance.
One cool feature is the Ads Launch Assistant. It makes starting new Google Ads campaigns a breeze. Plus, we get a $500 coupon after our first $500 spend. That’s a nice bonus!
The toolkit includes handy tools for market analysis and keyword research. These help us find the best keywords to target in our ads.
We can also track our ads easily with Semrush. This lets us see how they’re doing and make quick tweaks if needed.
For creating ad copy, Semrush uses AI to suggest the best text. This saves us time and helps make our ads more effective.
We find Semrush especially useful for competitor research. It gives us insights into what other advertisers in our space are doing.
While we might not use it daily, Semrush is great for initial campaign setup and ongoing optimization. It helps us get better results from our Google Ads spend.
9) SpyFu PPC
SpyFu PPC is a handy tool for those of us looking to up our Google Ads game. It lets us peek at our competitors’ paid keywords and ad spend. This can be super helpful when we’re planning our own campaigns.
We can use SpyFu to find shared keywords between different websites. This gives us ideas for new keywords we might want to target. It’s like getting a cheat sheet for our PPC strategy.
The tool also shows us how much our competitors are spending on ads over time. We can see their budget, clicks, and the number of ads they’re running. It’s pretty cool to see how their strategies change.
One neat feature is that we can spy on any domain, not just our direct competitors. This opens up a whole world of possibilities for finding new ad ideas.
SpyFu even lets us see the actual ad copy our competitors are using. We can check out what’s working for them and get inspiration for our own ads. It’s like having a sneak peek at their playbook
10) AdRoll
AdRoll is a popular choice for digital advertising. We’ve found it offers some neat features for Google Ads copywriting.
AdRoll lets us create and test different ad versions easily. This helps us find what works best for our audience. The platform also gives us insights into how our ads are doing.
One thing we like about AdRoll is its wide variety of ad formats. We can make display, banner, text, and even email ads all in one place. This saves us time and keeps our message consistent.
AdRoll’s data analysis is pretty cool too. They’ve done studies on what makes good ad copy. We can use these tips to make our Google Ads more effective.
While AdRoll is great, it’s not perfect. Some users say the results can be hit or miss. We’ve had mixed experiences ourselves.
Still, AdRoll can be a useful tool for Google Ads copywriting. It’s worth trying out if you want to shake up your ad creation process
Understanding Google Ads Copywriting Software
Google Ads copywriting software helps create compelling ad copy. These tools use AI to generate text that grabs attention and boosts click-through rates. Let’s look at key features and how they improve ad performance.
Features to Look For
When picking Google Ads copywriting software, we want tools that save time and boost results. AI-powered content generation is a must-have feature. It quickly creates ad copy based on our inputs.
Look for software with customization options. We need to tweak the tone and style to fit our brand voice. A good tool should offer different writing styles to choose from.
Another handy feature is performance prediction. Some software can estimate how well an ad will do before we run it. This helps us pick the best options.
Integrations with Google Ads are also crucial. They let us send our copy straight to our campaigns without extra steps.
How It Enhances Ad Performance
Good copywriting software makes our ads more effective. It uses data and AI to create messages that resonate with our audience. This often leads to higher click-through rates and conversions.
These tools help us test different versions of ad copy quickly. We can create multiple options and see which ones perform best. This A/B testing is key to improving our results over time.
The software also helps us stay consistent with our brand voice across many ads. This builds recognition and trust with our audience. Plus, it saves us time, so we can focus on strategy instead of writing every line from scratch.
Tips for Crafting Compelling Ad Copy
Writing great Google Ads copy can boost clicks and sales. Let’s explore some key strategies to make your ads shine.
Using Emotional Triggers
We’ve found that tapping into emotions can make ads more powerful. Try using words that create excitement or urgency. For example, “Don’t miss out!” or “Limited time offer!” can spark action.
Compelling ad copy often plays on FOMO (fear of missing out). We like to highlight exclusive deals or limited quantities to create a sense of scarcity.
Positive emotions work well too. Words like “discover,” “transform,” or “achieve” can inspire hope and curiosity in your audience
Incorporating Call-to-Actions
A strong call-to-action (CTA) is crucial for ad success. We always include clear, action-oriented phrases like “Shop Now,” “Learn More,” or “Get Started.”
It’s important to match your CTA to the user’s stage in the buying journey. For awareness, try “Explore Our Selection.” For ready-to-buy customers, “Buy Now” works well.
We’ve seen great results with personalizing CTAs. “Find Your Perfect Fit” or “Start Your Journey” can feel more engaging than generic phrases.
Remember to create a sense of urgency with time-sensitive CTAs like “Book Today” or “Order While Supplies Last.”
