Google Ads Headline Generator: 15 Headlines and 4 Descriptions
Describe your product, keyword and selling points, and get a full responsive search ad: 15 headlines and 4 descriptions that fit Google’s 30 and 90 character limits. Edit any line, pin it, preview the ad and export a CSV for Google Ads Editor. Free, no signup.
- 100% free
- No signup
- Updated October 2026
Key Takeaways
A Google Ads headline generator writes the text assets for a responsive search ad. Each ad takes up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters, and Google combines them into the ad it shows. A good generator counts characters the way Google does, puts your keyword in at least one headline and only uses facts you supply.
- A responsive search ad takes up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters; the minimum is 3 headlines and 2 descriptions.
- Google counts each Chinese, Japanese or Korean character as 2, so a 15-character Japanese headline already uses the full 30.
- 15 unpinned headlines give Google 2,730 ordered ways to fill three headline slots; pinning one headline to position 1 cuts that to 182.
- Google advises pinning only 1 or 2 headlines, and a keyword must sit entirely inside one headline to count toward Ad Strength.
- The two display path fields take 15 characters each and do not have to exist as real folders on your site.
How to Use the Google Ads Headline Generator
Describe the ad
Enter the product or service, the main keyword, the audience or location, your selling points one per line and the offer. Only facts you enter are used.
Generate and review
Press Generate. You get 15 headlines grouped as keyword, benefit, proof, call to action and audience lines, plus 4 descriptions, each with a live character count.
Edit, pin and preview
Click any line to rewrite it. Pin a headline to position 1, 2 or 3 if it must always show, and watch the search ad preview and the checks update.
Export to Google Ads
Copy all lines, download the CSV, or use Copy for Ads Editor and paste the row into Make multiple changes in Google Ads Editor.
What are the character limits for Google Ads headlines and descriptions?
Responsive search ads are the standard text ad in Google Search campaigns. Google's own help page sets these limits:
| Field | Most per ad | Characters each | Minimum |
|---|---|---|---|
| Headline | 15 | 30 | 3 |
| Description | 4 | 90 | 2 |
| Display path | 2 | 15 | Optional |
Spaces and punctuation count. Every character in a double-width language such as Chinese, Japanese or Korean counts as 2, which the generator above handles automatically. Usually the text in Headline 1 and Description 1 appears whenever the ad shows, while the second headline, third headline and second description appear when Google predicts they will perform or when there is room. Source: About responsive search ads, Google Ads Help.
A worked count: Emergency Plumber in Brooklyn is 9 + 1 + 7 + 1 + 2 + 1 + 8 = 29 characters, so it fits with one to spare. Add a space and Today and it becomes 35, which Google will not accept.
How many headlines should a responsive search ad have?
Write all 15 if you can make them genuinely different. Google's advice is to provide as many unique headlines as possible, up to the limit, and to include at least one of your keywords in the headlines. Ad Strength, the rating that runs from Incomplete through Poor, Average and Good to Excellent, rewards unique assets and keyword relevance, and Google states that a keyword only counts if it sits entirely inside a single headline. If your keyword is longer than 30 characters, Google suggests using it in a description instead.
Variety matters more than volume. Fifteen near-copies of one idea give the system nothing to test. A useful split, which is how this generator groups its output:
- Keyword headlines (3 to 4): repeat the search term so the ad matches the query.
- Benefit headlines (3): what the customer gets.
- Proof headlines (3): licenses, guarantees, years in business, only if true.
- Call to action headlines (3): start with a verb and use your offer.
- Audience and objection headlines (2 to 3): who it is for, or the doubt you answer.
Google recommends keeping at least two responsive search ads rated Good or Excellent in each ad group. See About Ad Strength. For a deeper guide, read our article on how to write responsive search ads that work.
Should you pin headlines in Google Ads?
Pin only when a line must always appear, such as a legal disclaimer, a brand name or a required price statement. Google says pinning reduces the number of combinations it can test, is not recommended for most advertisers, and can lower Ad Strength. It advises pinning only 1 or 2 headlines. Lines pinned to Headline position 1, Headline position 2 or Description position 1 always show; lines pinned to Headline position 3 or Description position 2 are not guaranteed to appear.
The math shows why. Counting ordered combinations of three headlines and two descriptions:
| Setup | Headline orders | Description orders | Total combinations |
|---|---|---|---|
| 15 headlines, 4 descriptions, no pins | 15 x 14 x 13 = 2,730 | 4 x 3 = 12 | 32,760 |
| 1 headline pinned to position 1 | 1 x 14 x 13 = 182 | 12 | 2,184 |
| 2 headlines pinned to position 1 | 2 x 13 x 12 = 312 | 12 | 3,744 |
| 1 headline pinned to each of positions 1, 2 and 3 | 1 | 12 | 12 |
| 1 headline and 1 description pinned to position 1 | 182 | 1 x 3 = 3 | 546 |
Compare the second and third rows: pinning two alternatives to the same position keeps more variety than pinning one, which is why the tool lets you pin several lines to one slot. The generator shows this headline count live as you pin.
What makes Google reject a headline?
Most disapprovals for headline text come from Google's editorial policy, not from the words themselves. Google's punctuation and capitalization pages list what is not allowed, and the generator flags each of these on the line where it occurs:
- Repeated punctuation, such as "flowers!!".
- Gimmicky capitals, such as FLOWERS or FlOwErS. Common abbreviations like ASAP can be allowed.
- Unsupported characters, such as emoji.
- Phone numbers in ad text. Use a call asset instead.
- Missing or extra spaces, and gimmicky spacing.
- Symbols used for effect, such as *flowers* or F.L.O.W.E.R.S.
Sources: Editorial policy, Punctuation and symbols and Capitalization. Text over the limit cannot be saved at all, so the tool marks any line past 30 or 90 characters in red with the word "over".
How do you import generated headlines into Google Ads Editor?
Google Ads Editor reads column headers in English, with capitalization and spaces ignored. The CSV from this tool uses the documented column names: Headline 1 to Headline 15, Description 1 to Description 4, Path 1, Path 2 and Final URL. If you pin anything, it adds Headline 1 position and the matching description position columns. Add Campaign and Ad group names in the tool if you want Editor to place the ad for you, or leave them blank and choose the ad group when you paste.
- Press Copy for Ads Editor in the tool, or download the CSV.
- In Google Ads Editor, select Responsive search ads in the type list and click Make multiple changes, then paste. For the CSV, use Account, Import, From file.
- Check the proposed changes, keep them and post to your account.
Column list: CSV columns in Google Ads Editor.
How do you test which headlines work?
Do not judge a headline in its first week. Responsive search ads mix lines, so give each ad enough impressions before you replace anything, then use the asset report in Google Ads to see which headlines are shown most. Replace the weakest lines with new angles rather than small rewrites of the same idea, and keep the keyword headlines in place so relevance stays high. Our guide to ad copy testing for Google Ads walks through a simple test plan, and if you would rather hand the whole account to specialists, see our Google Ads management service.
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Frequently Asked Questions
Is this Google Ads headline generator free?
Yes. It is free with no signup and no limit on regenerations. If the AI service is busy, the tool falls back to templates built only from the facts you entered, so you always get a full ad.
How long can a Google Ads headline be?
30 characters, including spaces and punctuation. Characters in double-width languages such as Chinese, Japanese and Korean count as 2, so those headlines hold about 15 characters.
How long can a Google Ads description be?
90 characters each, and a responsive search ad takes up to 4 descriptions with a minimum of 2. Description 1 usually shows; the second description shows when there is room or when Google predicts it will help.
Does the generator make up prices or claims?
No. The AI is told to use only the selling points and offer you type, and the tool removes lines with claims such as best, top rated or trusted unless your own facts contain that word. Always read the lines before you publish them.
Can I generate Google Ads copy in other languages?
Yes. Pick from 16 languages, including Spanish, German, French, Japanese and Korean. Character counts follow Google’s rules for each script, and the template fallback is in English.
How many headlines should contain my keyword?
Three or four of the fifteen is a good balance. Google wants at least one headline to contain your keyword, and a few versions give it options for different searches without crowding out benefit and call to action lines.
Why does the preview change when I click Show another combination?
Google rotates headlines and descriptions to find the best mix for each search. The preview mimics that by drawing a different set from your unpinned lines, while pinned lines stay in their positions.
Is a Google Ads title the same as a headline?
Yes. People often say ad title, but Google calls the large blue lines at the top of a search ad headlines. Up to three of them can show at once.
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