How Much Do Google Ads Cost in 2026?
Most businesses pay about $5.42 per click and about $66.69 per lead on Google Ads. Those are the 2026 averages across 23 industries. But the average hides a lot. A restaurant pays around $2.05 a click. A law firm pays around $9.87. What you actually pay depends on your industry, where you advertise, and how […]
How Much Do Facebook and Meta Ads Cost in 2026?
Most businesses pay somewhere between $0.78 and $1.72 per click on Facebook and Instagram ads, and roughly $21 to $45 per lead depending on the industry. Meta is usually cheaper than Google Ads per click and per lead. The catch is that Meta benchmark data is far less consistent than Google Ads data, so treat […]
Google Ads Management Pricing: What Agencies Charge and Why
Google Ads management is sold three ways: a flat monthly fee, a percentage of your ad spend, or a performance based deal tied to leads or sales. Flat fees are the most predictable. Percentage of spend is the most common at larger budgets. Pure performance deals are rare, and the ones that exist usually come […]
How to Choose a Google Ads Agency: 12 Questions to Ask
Choose a Google Ads agency by asking who owns the ad account, who works on it day to day, how many accounts that person handles, and what happens when results are bad. Good agencies answer those four plainly. Weak ones talk about awards and Google Partner badges instead. Everything else on this page is a […]
What Does a PPC Agency Actually Do?
A PPC agency plans, builds and runs your paid ads, then keeps improving them. The real job breaks into seven parts: research and account structure, keyword and negative keyword management, writing and testing ad copy, bid strategy and budget pacing, conversion tracking, landing page feedback, and reporting. Most of that work is weekly, not monthly, […]
Ecommerce PPC Agency: What to Look For Before You Hire
An ecommerce PPC agency runs paid ads that sell products, which is a different job from running ads that collect leads. The work is dominated by your product feed, by Shopping and Performance Max campaigns, and by return on ad spend against margin rather than cost per lead. Before you hire one, ask how they […]
What Is a Good Cost Per Lead? 2026 Benchmarks by Industry
The all industry average cost per lead on Google Ads is $66.69 in 2026. But a good cost per lead is not the average. It is whatever number still leaves you a profit after your close rate and your margin are applied. Confirmed industry costs run from about $26.84 to about $131.63, so the average […]
What Is ROAS? Formula, Benchmarks and What Good Looks Like
ROAS means return on ad spend. It is the revenue your ads generated divided by what you spent on those ads. Spend $2,500 and make $10,000 in sales, and your ROAS is 4. That is usually written as 4:1, or 400%, or “$4 back for every $1 in”. The formula takes five seconds. Reading the […]
Break Even ROAS: How to Set a Target That Protects Profit
Break even ROAS is the return on ad spend where your ads make exactly zero profit. The formula is 1 divided by your gross margin. At a 50% margin your break even ROAS is 2.0. At a 30% margin it is 3.33. At 25% it is 4.0. Below that number you are losing money on […]
Google Ads Conversion Tracking: Setup and the 6 Ways It Breaks
Google Ads conversion tracking is a small piece of code that tells Google which clicks turned into a lead or a sale. You create a conversion action in your Google Ads account, install the Google tag on your site, and fire the conversion on the page or button that counts. Setup takes under an hour. […]
