HVAC Marketing Agency That Watches the Forecast
We run Google Ads for heating and cooling companies. Your budget rises with the heat and the cold, and bids chase sold systems, not cheap clicks.
Why each HVAC click costs more than average
Medians from WordStream’s 2026 Google Ads benchmarks. There is no HVAC row, so we use Home & Home Improvement, the closest published category.
A dead AC and a new furnace need different campaigns
A search for “ac not cooling” or “no heat repair near me” means help is needed today. A search for “heat pump replacement cost” can take weeks to turn into a sale. A search for “furnace tune up” is a small, planned job. We give each its own campaign, ads, and budget.
New systems are worth far more than repairs, so they get their own bids and a page with your financing offer. We also keep searches for your company name apart from brand searches like “Trane dealer near me.” Ads only show in the towns your vans reach.
Stop paying for DIY fixers and job hunters
Heating and cooling has a huge DIY crowd. People type “how to clean ac coils” or “how to reset my thermostat” and never call anyone. Others want a filter, a capacitor, or “hvac tech salary.” We block these with a negative keyword list built for your trade, and we read your search terms each week.
The second leak is a budget that runs dry. If your ads stop by noon on the first hot day, you miss the most valuable calls of the year. We watch for that and move money out of slow weeks in time.
Our Services
What we run for heating and cooling companies, all year
Google Ads for each HVAC season
• Emergency no-heat, no-cool Search
• System replacement campaigns
• Maintenance plan offers off peak
• Brand vs manufacturer term split
• YouTube ads before the season
• Remarketing for unsold estimates
Call and job tracking for HVAC
• Call tracking by job type
• Sold systems imported as sales
• Enhanced conversions setup
• Weekly reports in peak weeks
• Monthly season vs season review
Landing pages for HVAC offers
• Financing offer pages for installs
• Maintenance plan sign-up pages
• Unbounce pages, Figma designs
• Heatmaps on repair pages
• A/B tests on financing headlines
We count sold systems, not just phone rings
When an AC quits in July, people call. They do not fill out forms. So we track calls from your ads and your site, and we drop short calls and wrong numbers. Each call is sorted as repair, install, or maintenance plan.
Then we bring sold jobs back into Google Ads from your field service software, with their dollar value. Bidding learns that one new system is worth many tune ups. Your weekly report shows what each kind of job cost you to win.
A budget that rises with the heat and the cold
HVAC demand does not follow the calendar. It follows the forecast. Calls jump when the first real heat arrives, and again with the first hard freeze. Every contractor in town bids at the same time. We agree on a higher spend limit with you ahead of time, so nothing waits when the heat wave lands.
In spring and fall, we lower spend but keep it on, because a full pause makes Smart Bidding start over. These shoulder months are the time to sell maintenance plans, which keep techs busy and bring customers back each season.
Did your ads run out of money on the hottest day?
Send us last summer’s numbers. We will check whether your budget ran dry in the peak weeks and show you which calls you likely missed.
How we run heating and cooling accounts
Three habits a heating and cooling account needs that most trades can skip.
We plan from the forecast, not the calendar
We watch the weather in your service area. When a heat wave or a cold snap is a few days out, we raise budgets and bids, so you are already in the auction when the calls start.
Maintenance plans get real ad time
Membership plans smooth out a lumpy year. We run ads for tune ups and plans in the slow months, so your techs stay busy and you build a list of customers who call you first next time.
Financing shows up where installs are sold
A new system is a big bill for most homes. If you offer financing, we put it in your replacement ads and on the install page, right where the price question comes up.
Questions HVAC owners ask before they hire us
How much should an HVAC company spend on Google Ads?
It should not be the same every month. Start with what a sold job is worth and how many you want. Then put most of the money into peak heat and peak cold, and less into spring and fall. For a rough guide, WordStream’s 2026 median for the closest published category was $90.92 per lead. Here is how to set a Google Ads budget.
Should we turn our ads off in spring and fall?
No, turn them down instead. Every pause and restart sends Smart Bidding back to learning, often right before the next peak. A smaller budget aimed at tune ups and maintenance plans keeps the account warm. It also keeps your techs on the road when repair calls slow down.
Can you tell which calls turned into a new system sale?
Yes, if your field service software can export sold jobs. We track the call first, then import the sale and its value into Google Ads. That lets you see the cost of a sold install, not just the cost of a call. Our guide to conversion tracking explains the setup.
Have you handled a big seasonal rush before?
Yes, though not in HVAC. Our clearest peak season story is a Christmas retailer. In one peak season, compared with the year before, ad spend went up 110% and return on ad spend still rose, from 535.90% to 566.84%. The lesson carries over to you: plan the rush early and spend into it. Read the Christmas retailer story.
How soon can we judge if the ads are working?
Give it one full season, not one month. Repair calls often show up soon after launch. Install sales take longer, because people get quotes and think it over. One season also shows how the account handles a peak, and that is the real test for a heating and cooling company.
HVAC owners often read these next
These guides go deeper on the parts that matter most in a seasonal trade.
- Google Ads for HVAC companies: costs, seasons, and negatives
- how Google Ads bidding strategies work: why pausing resets learning
- how agencies price Google Ads management: fee models in a seasonal trade
- reading the Google Ads search terms report: spotting DIY clicks
- our full Google Ads service: what is included every month
- landing pages for install offers: where financing goes up front
Our Technologies
We have expertise across leading platforms.
Get your HVAC account set before the next heat wave
Tell us your service area, your busiest months, and what an install is worth to you. We will show you where the account loses money now and what we would fix first.
