Roofing Marketing Agency Ready Before the Hail Hits
We build your storm campaign while the sky is clear and switch it on the day hail hits. Bids learn from signed roofs, not from quote shoppers.
Roof leads cost more because clicks cost more
From WordStream’s 2026 study of US search campaigns. Roofing is not listed alone, and its closest published category is Home & Home Improvement.
Leak calls, new roofs, and hail claims, kept apart
“Roof leak repair” is a small job someone needs this week. “Roof replacement cost” is a large job that takes weeks of thought. “Hail damage roof inspection” is often paid for by insurance. We split these into separate campaigns, each with its own ads and page. That way, small repair leads never use up the budget for full roofs.
Homes and commercial buildings are different buyers too. A homeowner looking for “metal roof for house” is not a property manager searching “flat roof coating.” We split the two, or block the one you do not do.
Lead sellers and storm chasers raise your costs
After a storm, you are not only bidding against local roofers. Lead sellers buy the same searches and sell the names to whoever pays. Out of town crews show up and bid too. We watch who enters your auctions. If you have a local office and years of work in the area, your ads say so, because a chaser cannot.
The rest of the waste is easy to spot. People searching “how to patch a roof,” “shingle prices,” or “roofer jobs” will not hire you. We block them, along with “free roof” and grant searches unless you do that work.
Our Services
Roofing ad work, from clear-sky months to the week after hail
Roofing Search campaigns
• Leak and repair call campaigns
• Full replacement campaigns
• Paused storm and hail campaign
• Zip code targeting for storm zones
• Residential vs commercial split
• Remarketing for slow deciders
Tracking from inspection to sale
• Booked inspection as the main goal
• Signed contracts imported from CRM
• Call tracking for roof inquiries
• Enhanced conversions for forms
• Cost per signed job reporting
Pages for claims and cash buyers
• Insurance claim landing pages
• Retail and financing pages
• Storm page built ahead of time
• Inspection booking forms
• A/B tests on inspection offers
• Figma mockups before build
Signed contracts are the goal, not form fills
A roof form fill is often someone collecting a third quote. If Google is told every form is a win, it finds you more quote shoppers. So we make the booked inspection the main goal. It means someone wants you on the roof.
Then we follow the lead further. When a contract is signed, your CRM sends that sale and its value back to Google Ads. Over time, bidding learns which searches turn into signed roofs. Your report shows cost per inspection and cost per signed job, campaign by campaign.
Your storm campaign should exist before the storm
When hail hits, searches like “hail damage roof repair” jump overnight, and click prices jump with them. Building a campaign that week is too late. We build it in a calm month, with ads, a landing page, and the right zip codes, and leave it paused.
We also agree on a storm budget with you in advance. You decide how much to spend in a surge week, so no one waits for a yes while the phone rings. Claim jobs and cash jobs get different pages, because those homeowners ask different questions.
Is your storm campaign built and waiting?
If not, that is the first job. We can build it in a quiet month, so it is ready to go live the morning after hail hits your area.
Where our roofing work is different
Roofs are big, slow sales with sudden spikes. We plan for both at once.
Storm campaigns built in calm months
We set up your storm ads, page, and spend limit while the weather is calm. When hail hits your area, we turn it all on that day. No one starts from scratch while other roofers take the calls.
Claim jobs and cash jobs get their own pitch
Insurance customers want someone to meet the adjuster and handle the forms. Cash buyers want a fair price, a payment plan, and a date. We write separate ads and pages, so each one hears the right pitch.
We report on roofs sold, not leads
A roof can take weeks to sell. We track each lead from the first click to the signed contract, so you can see which searches brought real jobs, even when the deal closed long after the ad ran.
Questions roofers ask before hiring an agency
How much should a roofing company budget for storm weeks?
Set two numbers: a normal monthly budget and a higher storm ceiling. The normal budget keeps leak and replacement ads running all year. The storm ceiling is the most you will spend in a surge week. Agree on it ahead of time, so the storm campaign can switch on as soon as hail hits. Our budget guide walks through the math.
Is it worth paying storm-week click prices?
Often, yes. Storm jobs tend to be large and paid by insurance, so a pricey click can still be a good buy. The key is tracking which storm leads become signed contracts. That tells you when the surge stops paying and it is time to pull back.
Should we go after insurance claim jobs or retail jobs?
Go after both if you do both, but never with the same ad. Claim customers want to know you will deal with the adjuster and the paperwork. Retail buyers want price, financing, and a start date. Separate campaigns and pages let each group find its answer fast, and show you which one pays better.
Can Google learn from contracts that sign weeks after the click?
Yes, but it needs a faster signal too. A UK auto finance lender we worked with only imported sales offline, so bidding could not learn in real time. After we changed that, along with other fixes, its cost per lead dropped from £27.53 to £16.14. For roofers, the fast signal is the booked inspection. The signed contract follows later. Read the lender story.
Can our ads offer to cover the insurance deductible?
Often not. Some states ban roofers from offering to pay or waive a homeowner’s deductible, and that can include what your ads say. We leave that promise out unless you confirm it is legal where you work. Instead, the ads lead with what you can say: free inspections, help with the claim, and a local crew.
Guides for roofing contractors
Each of these covers one part of roofing ads in more depth.
- Google Ads for roofing companies: storm prep, negatives, and costs
- what makes a PPC landing page convert: for inspection pages
- how to structure a Google Ads account: repair, replace, and storm split
- cost per lead benchmarks by industry: how home services compares
- Google Ads management from Clickem: the service in full
- landing pages built to book inspections: for claim and cash buyers
Our Technologies
We have expertise across leading platforms.
Talk to us while the skies are still clear
Tell us where you work, which roof jobs pay you most, and how signed contracts get logged. We will show you what to fix now and what to have ready for storm season.
