Real Estate Marketing Agency for Listings, Not Lookers
Real estate clicks cost less than most. The leads do not. We split sellers from buyers, filter out the browsers and follow the leads that list.
Cheap clicks, costly leads: real estate on Google
Data: WordStream and LocaliQ 2026 benchmarks, April 2025 to March 2026.
Seller searches and buyer searches get separate budgets
“What is my house worth in Maple Grove” and “3 bedroom homes for sale Maple Grove” come from two different people. One may hand you a listing. The other wants to scroll photos. Put them in one campaign and Google feeds the budget to buyers, because buyer clicks convert cheaper. Your seller pipeline dries up, and you may not notice for months.
So sellers and buyers each get their own campaign, budget and landing page. We target neighborhood names plus intent, “sell my house” terms, and moving searches if people relocate into your area.
Cheap clicks add up when nobody plans to move
A real estate click typically costs $3.22, well under the $5.42 average. But only 3.70% of those clicks turn into leads, and the typical lead costs $102.51. That is the third highest of 23 industries. A low price per click hides a lot of waste.
Most of it is easy to name. People type a big listing portal’s name and want that site. They want rentals when you only sell. They ask how to get a real estate license, or where prices are going next year. We block these with negative keywords and add new ones as they show up in your search terms.
Our Services
What we run for agents and brokerages who want listings
Search ads split by intent
• Seller and home value campaigns
• Buyer search by neighborhood
• Relocation campaigns
• Remarketing for slow movers
• YouTube and Display remarketing
• Facebook and Instagram ads
Lead tracking and CRM imports
• Form and call tracking
• Qualified leads from your CRM
• Enhanced conversions for leads
• Portal and rental negatives
• Reports by seller and buyer
• Audits of past ad spend
Seller and buyer landing pages
• A seller page and a buyer page
• Home value offer pages
• Page design in Figma
• Built and tested in Unbounce
• Heatmaps to see where people stop
• A/B tests on forms and offers
A form fill is a name. A signed listing is income.
Tell Google every form fill is a win, and it will find you more people who fill in forms and never move. So we track forms and calls. Then you mark the leads that turn into real talks with a real timeline. Those come back from your CRM into Google Ads as the goal that bidding chases.
Reports show cost per lead, cost per qualified talk and, over time, cost per listing. Seller leads often take many months to list. We judge the ads early and the revenue later, so a good seller campaign does not get cut too soon.
Fewer targeting levers, and clicks up 27.27% in a year
In the US, housing ads cannot target by age, gender, family status or ZIP code. Google calls this the housing ads policy. That takes away the usual ways to aim an ad. Your keywords, your ad words and your landing page have to do the sorting instead.
That matters more now. Real estate had the biggest rise in cost per click of any industry in WordStream 2026 data, up 27.27% year over year. With fewer levers and higher prices, every wasted search costs you more than it did last year.
How fast does your team call a new lead back?
People who reach out often ask several agents at once. The first to call back usually wins. We can bring you leads, but only your team can answer them.
How we think about real estate leads
Three views that shape every agent account we run.
We use home value offers, with a filter
A free home value report brings in lots of form fills. Many come from owners who are just curious and will not move for years. We still run it, but we only count leads who talk to you and have a real time frame.
We plan for a long follow up
Most sellers are not ready this month. Remarketing on Google, Facebook and Instagram keeps your name in front of them. It covers the long gap between the first click and the call to list.
We test your reply time before your budget
Send a test lead through your own site on a Saturday night and time the reply. If it takes hours, more ad spend will not help. We check this early, before we raise any budget.
What agents and brokers ask us
Why are my clicks cheap but my leads so expensive?
Because many people who click on real estate ads are just browsing. Clicks had a $3.22 median in WordStream 2026 data, but only 3.70% turned into leads, and the median lead cost $102.51. Tight keywords, strong negatives and a seller page with one clear offer all help raise that rate.
Do home valuation ads actually bring in sellers?
Some, yes, along with plenty of people who are not selling. A home value offer converts well because almost every owner is curious about their price. We run it. You qualify each lead on the follow up call. Only leads with a real reason and time frame to sell count as conversions.
Why can't I target my ads by ZIP code or age?
Because Google’s housing ads policy says US housing ads cannot target by age, gender, family status or ZIP code. That rule covers every agent, not just you. We work within it. We pick keywords, ad text and landing pages that draw the right people, instead of filtering by who they are.
How long before I know if Google Ads are working?
You can judge the ads within a few months, but judge the revenue much later. Seller leads often take many months to become a listing. We report lead quality early, so you can see a seller campaign working long before the first commission check arrives.
Should I keep buying portal leads if I run Google Ads?
Many agents do both and judge each on cost per closed deal. Portal leads are often shared with other agents. Google Ads leads land on your own site, under your name, and they are yours alone. Our guide to Google Ads for real estate agents compares the two in more detail.
Guides for agents who want to dig in
If you like to check the details yourself, start here.
- Our real estate Google Ads guide: buyer and seller splits, explained
- Cost per lead across 23 industries: how real estate compares
- Sending CRM results back to Google Ads: the tracking setup
- How Google Ads remarketing works: staying in front of slow movers
- Google Ads management at Clickem: how the work is run
- Facebook and Instagram ads: for reaching future sellers early
Our Technologies
We have expertise across leading platforms.
Put your budget behind the sellers, not the scrollers
Show us your account and your recent leads. We will show you what your seller leads really cost and what we would cut first.
