Med Spa Marketing Agency for Booked, Paid Consults
Some treatment words cannot appear in ads, and deal sites fight you on price. We write ads around what is allowed and aim them at consults that come with a deposit.
Beauty clicks and leads run below average
Beauty and Personal Care is the closest published category to med spas. Cost per lead in that category dropped 34.95% year over year. Per LocaliQ and WordStream, 2026.
Facials and body contouring need different ads
A facial or a peel is a small first step. People book it fast, often on price. Body contouring and laser packages cost far more, and people take weeks to decide. They read reviews and want to meet the provider first. Put both in one campaign and the cheap bookings use up the budget.
So we split campaigns by treatment value. Entry treatments get simple booking ads. High value treatments get ads that offer a consult, with a page about the process and who does the work. Searches like “med spa near me” and “laser hair removal near me” stay inside the area your clients drive from.
You cannot win a price war with deal sites
Deal sites and big chains bid on the same treatment searches you do. Many of those searchers just want the lowest price this week. If your ads chase them, you are paying for shoppers, not future regulars.
We block terms like “cheapest,” “coupon,” “Groupon,” “how to become an injector,” “esthetician course” and “at home laser.” Our ads talk about what a deal site cannot offer. That means the same provider every visit, a plan for your skin, and a real consult before anyone treats you.
Our Services
Google, Meta and page work for aesthetic treatments
Google Ads by treatment value
• Body contouring consult campaigns
• Laser treatment campaigns
• Facial and peel booking campaigns
• Med spa near me campaigns
• Ad copy checked against policy
• YouTube ads with provider videos
Meta ads within the rules
• Instagram ads for new treatments
• Facebook campaigns by service
• Creative that fits Meta rules
• Membership and package promos
• Lead forms for consult requests
• Seasonal promo planning
Consult pages and tracking
• Consult pages with a deposit step
• Deposit and booking tracking
• Call tracking for consult calls
• Consult show rate reports
• Heatmaps on treatment pages
• Consult offer split tests
We track deposits, shows and memberships
A filled form only says maybe. A consult with a deposit is a real plan to come in. We track calls, forms and bookings made online, and we mark the ones that paid a deposit. When your booking system can share it, shows and treatments go back to Google Ads. The bidding then learns what a good lead looks like.
Your most valuable clients come back. A facial client who joins a membership may be worth more over a year than one big treatment. So our reports show new clients, kept consults and repeat bookings for each campaign.
Ads written around words Google will not allow
Google restricts some treatment terms in ads. In the US, brand names of prescription injectables are one example. Google also asks for certification on some healthcare ads. An ad with the wrong word can be rejected. So we build ads around what is allowed: the treatment area, the provider, the consult and the visit. Google’s policy page has the details.
Meta has its own rules for health and beauty ads, including how before and after style images can be used. We keep creative general and honest, and never promise an outcome. The consult is where a provider talks about results, not the ad.
Are your ads getting rejected or just ignored?
Send us your account. We will check it for policy problems, clicks from deal seekers, and consults that were never tracked.
How we work with aesthetic clinics
For clinics that sell consults, packages and memberships, not one time deals.
Rules first, creative second
Before we write a single ad, we list the treatment terms and claims to avoid on Google and Meta. Then we write copy around your providers, your consult and your process, so fewer ads get stuck in review.
High value treatments get their own budget
Body contouring and laser packages run apart from facials and peels. Each has its own budget and target. Quick, low priced bookings cannot drain the money meant for your biggest treatments.
Repeat clients count in our reports
When your booking system can share them, we report memberships and repeat bookings by campaign. That shows which ads bring regulars and which bring one time deal seekers who never come back.
Med spa owners ask us these first
Can our Google Ads name the injectables we offer?
Usually not by brand name in the US. Google restricts prescription drug terms in ads, and that covers brand names of prescription injectables. Your ads can still talk about the treatment area, your provider and booking a consult. We check each ad against the current Google policy before it goes live.
Are before and after images allowed in our Meta ads?
Only with care. Meta sets its own limits on health and beauty ads. Before and after style images are one area it watches. Those rules change, so we check the current policy for each campaign. Ads built around your provider, your space and the consult are a safer place to start.
How do you handle consult deposits in the tracking?
A paid deposit counts as its own conversion, apart from a plain form fill. That tells Google which clicks lead to real commitment. If your booking tool takes the deposit, we connect it or import the data. Then your reports show consults booked, deposits paid and shows, by campaign.
When is the busy season for med spa ads?
It depends on the treatment. Body treatments often get more interest before summer. Laser hair removal is often planned for cooler months, since many clinics ask clients to limit sun around it. Facials and peels pick up before holidays and weddings. We shift budget between treatments through the year instead of running one flat budget.
What should we expect from a medical spa marketing agency in the first month?
Mostly setup and cleanup. We check tracking for calls, forms, bookings and deposits. We review ads for policy problems, split campaigns by treatment value and add negative keywords. New consults can come in during this time, but big budget changes wait until we see which campaigns bring shows.
More on aesthetic ads, Google and Meta
If you want the detail behind this page, start here.
- Our guide to cosmetic and med spa ads: rules, keywords and consult tracking.
- Google Ads versus Facebook ads, compared: which one fits which goal.
- What Facebook ads really cost: before you plan a Meta budget.
- What Google means by landing page experience: why consult pages need it.
- Google Ads management at Clickem: how the work is run
- Meta ads for med spa treatments: where most visual demand starts
Our Technologies
We have expertise across leading platforms.
Want consults that show up with a deposit paid?
Tell us your top treatments and how you book consults. We will tell you what your ads can say, where the budget should go and what to track.
