Your future clients are often scared, short on time and searching in more than one language. We build ads that reach them and fill your consult calendar.
From our US immigration law firm case study, Google Ads, May 2023 onward.
A woman whose brother was just detained types “deportation lawyer near me” and needs help today. A green card holder ready to naturalize types “citizenship lawyer” and can wait a few weeks. A spouse visa, an H-1B change and an asylum claim sit in between. Each one carries a very different fee.
So family, employment, asylum, removal defense and naturalization each get their own campaign, budget, hours and ad text. Removal defense ads can run late and push phone calls. Naturalization ads can push booked consults during office hours.
Many searches look like yours but are not. People want their case status, the USCIS phone number, a free form or the fee to renew a green card. Others type “notario,” because in many countries a notario is a kind of lawyer. In the US, a notary public is not. We block the searches that waste money, in English and in each language you serve.
Your ads also say clearly that you are a private law firm with licensed attorneys. That turns away people looking for a government office. It also sets you apart from lookalike sites that copy official names.
What we build and run for immigration practices
• Removal defense search campaigns
• Family and marriage visa ads
• Employment and H-1B campaigns
• Asylum and naturalization ads
• Spanish and other language ads
• Remarketing for unbooked visitors
• Call tracking with lead grading
• Form and booking conversions
• Retainers imported as results
• Negative lists in each language
• Reports split by case type
• Audits of old broad match setups
• A landing page per case type
• Pages in your clients’ language
• Figma design, Unbounce build
• Click to call and booking forms
• Heatmaps to find drop off points
• A/B tests on consult offers
Immigration firms buy clicks in the legal market, where WordStream 2026 data puts the median click at $9.87. Every form lookup or job search you pay for costs about that much.
WordStream 2026 found only 5.55% of legal clicks became leads. For an immigration firm, a slow page, the wrong language or a hard booking step can push that even lower.
Legal had the highest cost per lead of all 23 industries in WordStream 2026 data, at $131.63. That is the market immigration firms compete in, so every wasted click hurts.
We track calls and forms from your ads, then use call tracking to see which calls were real cases. Your staff tags each lead by case type and language. Now we can tell a Spanish asylum call from an English H-1B call, and see what each one costs.
When a consult is booked or a retainer is signed, that result goes back into Google Ads. Bidding then looks for more people like the ones who hired you. That is how the firm in our case study grew from 579 leads to 2.44K while each lead got cheaper.
People search in the language they think in. If your team speaks Spanish, Chinese or Vietnamese, we build keywords, ads and landing pages in that language. Your bilingual staff checks the words before they run. If nobody at intake speaks the language, we do not buy the click.
Location is just as tricky. A sister in Mexico may search for help with her brother’s case in Houston. Unless you change a setting, Google also shows ads to people who are only interested in your area. We choose who sees each campaign on purpose, case type by case type.
That is where the firm in our case study started. We split it by service, added 500+ negative keywords and cut its cost per lead by 64%.
Habits that help scared, busy people reach your office.
Detentions and court dates do not keep office hours. We set ad times and call buttons around when your phones are really answered. When nobody can pick up, we pull back spend.
If you charge for a consult, the ad says so. The page shows the fee, the languages you speak and how to book. That costs you a few clicks and saves your staff many wasted calls.
Our work for a US immigration firm began in May 2023. Its cost per lead fell 64%, and by month six its monthly conversions were up 278%. Three years later, it still performs at that level.
Yes, as long as someone on your team can take those calls. Each language gets its own campaign, keywords and landing page. Your bilingual staff should check the ad text before it runs. A Spanish ad that sends people to an English page wastes the click. An unanswered Spanish call wastes the lead.
Only for the case types where it pays. A relative abroad may be the one paying for a family case, so those campaigns can reach further. For removal defense, most firms want clients near the courts they appear in. In our case study, ads showed only to people physically in the firm’s service area.
Yes. We block searches for forms, case status, fees and USCIS phone numbers, since those people want the government. Notario searches need a choice. Some firms block them. Others show a clear ad that explains the difference between a notario and a licensed attorney. We set this up with you.
Working call and form tracking comes first. In our case study, we fixed tracking, then keywords and location, then the landing pages, in that order. We also need your case types, fees, consult process, office hours and the languages your staff speaks. Ads without tracking just repeat the old problem.
Usually, yes. Broad match with no negative keywords shows your ad for form lookups, job searches and other kinds of law. Our immigration client started right there. We split its campaigns by service and used exact and phrase keywords. Its cost per lead fell from $124 to $44.51. Read the full case study.
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We have expertise across leading platforms.
Tell us which cases you take, which languages you speak and where your clients live. We will map out the campaigns we would build for you.
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© 2026 Clickem, Sarajevo, Bosnia and Herzegovina
© 2026 Clickem d.o.o. Sarajevo, Bosnia and Herzegovina
© 2026 Clickem d.o.o. Sarajevo,
Bosnia and Herzegovina
