Free Google Ads Keyword Suggestion Tool
Enter a product or service and get keyword ideas you can take straight into a campaign. Use it to find the terms people actually search for, and the ones you should be blocking.
How to use the keyword suggestions
Start with the plainest description of what you sell. The tool returns related terms, including phrasings you would not have thought of. Sort them into three piles: terms you want, terms you never want, and terms you are not sure about.
The middle pile matters most. Every term you never want becomes a negative keyword, and that is where most wasted spend gets stopped.
Fewer keywords beat more keywords
Large keyword lists made sense when match types were literal. Google now matches on meaning, so thirty well chosen keywords will cover what three hundred used to, and they gather conversion data far faster.
Google describes the three options this way: broad match can show your ad on searches related to your keyword, phrase match on searches that include its meaning, and exact match on searches with the same meaning or intent. None of them are literal any more.
Do not skip the negative list
Keyword research tells you what to bid on. Your search terms report tells you what you are actually paying for, and the gap between the two is usually where the money goes. Our post on negative keywords in PPC covers how to build a list that stays maintainable.
What will these keywords cost?
Across a sample of 13,474 US search campaigns the average cost per click was $5.42 and the average cost per lead was $66.69, but the spread by industry is large. Legal services averaged $9.87 a click. Restaurants averaged $2.05. Our guide to how much Google Ads cost has the confirmed figures, and our keyword research guide covers the full process.
Our other free tools
Headline generator turns your keywords into ad headlines. Ad headline tester checks them against the character limits before you paste them in.
Want the research done properly?
Keyword research is the first hour of a build, not the whole job. What follows it is structure, tracking, negatives and testing. Our Google Ads management page explains how we approach that, and our audit guide covers checking an account you already have. Get in touch for a look at yours.
