Home / Case Studies / Infraheal
TRACKED REVENUE
$2.4M
ROAS
1,111%
CONVERSIONS
2.08K
THE CHALLENGE
A feed Google could not read
At handover the Merchant Center feed had disapproved products, missing GTINs and generic, untouched product titles. Conversion tracking counted page views rather than purchases and conversion value was not tracked at all, so the account was optimising toward a number that meant almost nothing. Shopping campaigns ran on default settings with no structure, while budget sat in Search. This is the pattern we see most often in ecommerce: the ads get attention, but the product feed, which is what Google actually uses to decide who sees what, gets ignored.
THE SOLUTION
We rebuilt the measurement layer, then the feed
Tracking came first, because every later decision depended on it. Once the account could see real revenue instead of page views, the feed and campaign work had something meaningful to optimise toward.
Tracking
Installed accurate purchase and revenue tracking end to end, including post-purchase and checkout events, so conversions represented real sales with real values attached.
Product feed
Cleared Merchant Center disapprovals, rewrote product titles around real shopper search behaviour instead of internal SKU naming, and filled every required and optional attribute.
Shopping campaigns
Rebuilt Performance Max and Standard Shopping around product priority and margin rather than one flat feed, and added 500+ generic negative keywords to block unqualified traffic.
THE RESULTS
Sustained for 21 months, not one good quarter
Real revenue, finally tracked
Average value per tracked conversion went from effectively nothing to roughly $1,154, because the account counted actual sales instead of page views. Reporting went from 163 page views a month to 99 real purchases.
$2.4M returned on $216K
Tracked revenue reached $2.4M across the engagement, against $216K invested. Monthly spend scaled 4.6 times as budget followed proven performance.
ROAS held above 1,000%
Return on ad spend stayed above 1,000% for the majority of the 21 month engagement, rather than spiking once and fading. Sustained performance was the goal, not a single strong month.
Hiring Mirza and his team has been one of the best decisions we made this year for our growing e-commerce brand. We have tried a few agencies and freelancers in the past and weren’t happy with the results, and due to this, became quite hesitant to hire an agency again.
Mirza and his team have helped us achieve a return on ad spend that now far surpasses other advertising platforms we use.
The past few months, he has helped our business revenue grow over 1000% profitability. If you want to take your business to a whole new level and are in need of a trustworthy team, I highly recommend Clickem.
Alan M.
Owner of Infraheal Shop
