
How to Choose an Automotive Marketing Agency: 15 Questions
15 questions to vet an automotive marketing agency: account ownership, fee models, contracts, co-op, sales tracking and compliance, plus a 30 minute audit.
Founder and CEO of Clickem. Google Ads Senior Strategist certified in Search, Display, Shopping, and YouTube advertising.
Mirza Lacevic is the founder and CEO of Clickem and a Google Ads specialist with more than 10 years of hands-on experience managing paid search accounts. He is certified across Google Search, Display, Shopping, and YouTube advertising, and has personally overseen more than $1 billion in lifetime Google Ads spend.
Today he manages monthly budgets ranging from $3,000 to over $250,000, with more than $500,000 in monthly ad spend under management at any given time. He is also recognized as an Expert-Vetted Google Ads specialist, placing him in the top 1% of freelancers on Upwork.
Mirza starts with the business rather than the campaign. Before writing a single ad, he studies the product, the margins, and the sales process, then builds a strategy around what actually drives profit. He works with most clients over years rather than months, because durable Google Ads results come from sustained testing and refinement, not one-off account changes.
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15 questions to vet an automotive marketing agency: account ownership, fee models, contracts, co-op, sales tracking and compliance, plus a 30 minute audit.

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© 2026 Clickem d.o.o. Sarajevo,
Bosnia and Herzegovina