Google Shopping Ads: How They Work and How to Set Them Up
June 28, 2026
Google Shopping ads are the product listings with a photo, a price and a store name that show up at
Founder and CEO of Clickem. Google Ads Senior Strategist certified in Search, Display, Shopping, and YouTube advertising.
Mirza Lacevic is the founder and CEO of Clickem and a Google Ads specialist with more than 10 years of hands-on experience managing paid search accounts. He is certified across Google Search, Display, Shopping, and YouTube advertising, and has personally overseen more than $1 billion in lifetime Google Ads spend.
Today he manages monthly budgets ranging from $3,000 to over $250,000, with more than $500,000 in monthly ad spend under management at any given time. He is also recognized as an Expert-Vetted Google Ads specialist, placing him in the top 1% of freelancers on Upwork.
Mirza starts with the business rather than the campaign. Before writing a single ad, he studies the product, the margins, and the sales process, then builds a strategy around what actually drives profit. He works with most clients over years rather than months, because durable Google Ads results come from sustained testing and refinement, not one-off account changes.
Google SearchGoogle DisplayGoogle ShoppingYouTube AdsGoogle RemarketingPerformance MaxMeta AdsLinkedIn Ads
Google Shopping ads are the product listings with a photo, a price and a store name that show up at
Performance Max is one Google Ads campaign that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, with Google
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Conversion rate optimization services are a repeatable process, not a redesign. A real engagement includes an analytics and tracking audit,
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© 2026 Clickem, Sarajevo, Bosnia and Herzegovina
© 2026 Clickem d.o.o. Sarajevo, Bosnia and Herzegovina
© 2026 Clickem d.o.o. Sarajevo,
Bosnia and Herzegovina
