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AUTHOR
Mirza Lacevic, CEO and Google Ads Strategist at Clickem

Mirza Lacevic

Founder and CEO of Clickem. Google Ads Senior Strategist certified in Search, Display, Shopping, and YouTube advertising.

10+
Years managing Google Ads
$1B+
Lifetime ad spend managed
$500K+
Monthly budgets managed
$3K to $250K+
Monthly account sizes

About Mirza

Mirza Lacevic is the founder and CEO of Clickem and a Google Ads specialist with more than 10 years of hands-on experience managing paid search accounts. He is certified across Google Search, Display, Shopping, and YouTube advertising, and has personally overseen more than $1 billion in lifetime Google Ads spend.

Today he manages monthly budgets ranging from $3,000 to over $250,000, with more than $500,000 in monthly ad spend under management at any given time. He is also recognized as an Expert-Vetted Google Ads specialist, placing him in the top 1% of freelancers on Upwork.

Approach

Mirza starts with the business rather than the campaign. Before writing a single ad, he studies the product, the margins, and the sales process, then builds a strategy around what actually drives profit. He works with most clients over years rather than months, because durable Google Ads results come from sustained testing and refinement, not one-off account changes.

Industries

  • Ecommerce: high-ticket online stores on Shopify, WooCommerce, and PrestaShop
  • FinTech: finance, loans, lending, wealth and pension management
  • Insurance: health, auto, life, sports, and travel
  • Medical: aesthetic and surgical clinics, online pharmacies, chiropractic, online therapy and psychiatry
  • Solar: lead generation and online equipment sales
  • Contractors: roofing, painting, deep cleaning, pest control, tree removal, concrete, moving, and HVAC
  • Travel: inbound and outbound travel agencies
  • Legal: immigration, divorce, family, business, and corporate law firms
  • Online education and coaching
  • Automotive: repair shops, dealerships, mechanics, and parts retailers
  • SaaS: CRMs, email tools, and industry-specific software

Certifications and platforms

Google SearchGoogle DisplayGoogle ShoppingYouTube AdsGoogle RemarketingPerformance MaxMeta AdsLinkedIn Ads

Articles by Mirza Lacevic