Google Ads vs Facebook Ads: Which Should You Run First?
July 8, 2026
Start with Google Ads if people already search for what you sell. Start with Facebook and Instagram ads if they
Founder and CEO of Clickem. Google Ads Senior Strategist certified in Search, Display, Shopping, and YouTube advertising.
Mirza Lacevic is the founder and CEO of Clickem and a Google Ads specialist with more than 10 years of hands-on experience managing paid search accounts. He is certified across Google Search, Display, Shopping, and YouTube advertising, and has personally overseen more than $1 billion in lifetime Google Ads spend.
Today he manages monthly budgets ranging from $3,000 to over $250,000, with more than $500,000 in monthly ad spend under management at any given time. He is also recognized as an Expert-Vetted Google Ads specialist, placing him in the top 1% of freelancers on Upwork.
Mirza starts with the business rather than the campaign. Before writing a single ad, he studies the product, the margins, and the sales process, then builds a strategy around what actually drives profit. He works with most clients over years rather than months, because durable Google Ads results come from sustained testing and refinement, not one-off account changes.
Google SearchGoogle DisplayGoogle ShoppingYouTube AdsGoogle RemarketingPerformance MaxMeta AdsLinkedIn Ads
Start with Google Ads if people already search for what you sell. Start with Facebook and Instagram ads if they
Local Services Ads charge you per lead and sit at the very top of the page, above the normal search
Google Shopping ads are the product listings with a photo, a price and a store name that show up at
Performance Max is one Google Ads campaign that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps, with Google
A working ecommerce PPC strategy runs in a fixed order: work out your break even return before you spend anything,
Google lists four attributes of a good landing page experience: relevant and original content, transparency about your business and how
A high-converting PPC landing page does five things well: it repeats the promise the ad made, it makes one offer,
Conversion rate optimization services are a repeatable process, not a redesign. A real engagement includes an analytics and tracking audit,
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